Installing Printer as a Web Service to a Remote Windows 7 Machine

Hi, I have a 2k8 r2 print server.

I would like to add printers from this server to windows 7 machines directly from the print server.

I'm on print management  window and I added the remote computer and the install of the printer works if I add it as a TCP/IP Device. I need to add it as a Web Services device. I've tried doing it using hostname and IP but the installation fails on the remote computer because:

"Windows cannot locate a suitable printer driver. Contact your administrator for help locating and installing a suitable driver."

Any suggestions ?

Thanks